Seeley: Adelaide Air Conditioning Innovators

Seeley: Adelaide Air Conditioning Innovators

When it comes to Australian air conditioning brands, what name comes to mind? In fact, when you think of air conditioning Adelaide, is there a name that jumps into your brain?

There should be. Seeley International.

In 1972, Frank Seeley decided to leave the world of portable evaporative cooling sales and star manufacturing his own.

Starting from his garage in Adelaide, Frank built an internationally recognised company which is Australia’s largest manufacturer of heating and cooling systems.

After 45 years Seeley is still based out of Adelaide as well, and Australians can all thank Frank for the plastic evaporative cooling units perched atop many households.

An Adelaide Air Conditioning Salesman Becomes an Innovator

Frank Seeley’s opening into the industry was as an Adelaide air conditioning salesman. In the early 1970s, he sold portable evaporative coolers, a slight luxury during a time where fewer homes had cooling.

While others would be fairly keen to get out of air conditioning sales, Frank actually believed he could improve the industry.

Working out of his own garage, Frank decided to leave sales and begin building evaporative coolers himself in 1972.

It was a bold move which would quickly pay off. Within his first year, he had built 1,000 portable evaporative coolers!

However, Frank wanted to do more. He had noticed one glaring fault with air conditioners at the time.

They were made of metal and those parts corroded quickly, impacting the efficiency of evaporative air conditioners.

But Frank knew there was a simple solution. It was an idea other manufacturers knocked back, yet he powered on.

The First All-Plastic Evaporative Cooler

Starting out with portable evaporative air conditioners, rooftop coolers were the next step.

It proved to be a global breakthrough by Seeley, helping the Australian air conditioning market turn a corner and make a great leap forward.

A local South Australian manufacturer was suddenly producing high quality air conditioners which rivalled international competitors.

Seeley’s all-plastic evaporative cooling units ignited a national boom which saw rooftop cooling ownership increase by almost 600 per cent.

Frank’s creation became the norm and raised the bar for decades to come.

21st Century Adelaide Air Conditioning

Adelaide can still claim Seeley International as its own. Frank’s company still manufactures a wide range of heating and cooling products in the southern suburb of Lonsdale.

Nationally, Seeley also operates out of Albury in New South Wales, with a pair of US manufacturing plants in Denver and Sacramento. Global exports are spread across more than 120 countries.

Almost 50 years since Seeley originated in the garage of an Adelaide salesman, the air conditioning giant remains a leader in the industry. Across four factories it produces over 80,000 heating and cooling units and 1.5 million parts.

It’s still family owned, too. And recognised with a range of brand names, including Breezair, Braemar, Coolair, Climate Wizard, Convair and Coolerado.

Seeley International’s Latest Exploits

Seeley has its fingers in many cookie jars. Evaporative cooling, gas ducted heating, split systems and ducted cooling are all products they produce.

With a team of over 20 engineers, they continue to develop energy efficient systems, too. For example, the Coolerado uses up to 80 per cent less energy than the average reverse cycle air con.

The desire to keep improving is why Frank, who remains Executive Chairman of Seeley, believes the future is bright for Adelaide air conditioning.

During a chat with Innovation SA, a South Australian Government initiative, Frank said:

“Innovation is not something that you do once.

“There’s a great future for South Australian manufacturing providing we do two things.

“We have to innovate, and innovate like there’s no tomorrow.”

At Metropolitan Air Conditioning we love to innovate and use Seeley International’s globally acclaimed products.

We service and supply all of their top range residential brands, including Braemar, Coolair and Breezair.

As two companies which originated in Adelaide, Metropolitan Air Conditioning is proud to stock Seeley products.

When you need evaporative cooling serviced or gas ducted heating maintenance – and everything in between – you can call the team here at Metropolitan Air Conditioning!


Published: 7 Oct, 2020

Air Conditioning Specialists You Can Trust

Our Promise Going Further

Our specialists pride themselves with honest reliable services

Honest

Our fixed pricing structure guarantees transparency. You will always be quoted the complete costs before work can commence, and our expert technicians will guide you through the process.

Our specialists pride themselves with honest reliable services

Committed

Not all jobs are created equal, but all jobs are equally important. Whether it's a simple repair or ducted air conditioning install, we apply the same high levels of dedication and service no matter the scope of the work.

Professional Expert Technicians

Professional

Home is your castle. Your pride and joy. Our well-spoken technicians will show respect towards you and your property and always clean up after themselves.

Technician Zip Pay Payment Options Image
Technician Zip Pay Payment Options Image

Now Available!

Interest free Air Con with trusted pay later options

What Our Happy Customers Have to Say

Better service starts here

5 stars rating

Metropolitan installed a new evaporative air conditioning unit. They provided a professional service and the job was done straight away. We are happy with the work done, keep up the good work.

Alyson - SA
5 stars rating

Very professional service. Cannot fault the speed with which they responded to our call. Nick was great and explained everything that was required for the service to our air conditioning unit.

Sue - QLD
5 stars rating

A very professional and knowledgeable service. I will definitely recommend Metropolitan Air Conditioning for future jobs.

Coralie - VIC
  • Mitsubishi Heavy Industries Air Conditioning Logo

    When looking for a leading supplier of wall mounted split systems, Mitsubishi Heavy Industries air conditioners offer reliable, high-quality heating and cooling perfect for Australian family homes.

  • Temperzone Air Conditioning Logo

    Temperzone is the award-winning global manufacturer of air conditioners and leaders in climate innovation with a wide range of systems suitable for Australian homes and commercial applications.

  • Bonaire Air Conditioning Logo

    Bonaire heating and cooling systems are economical, yet high performance. Their reliable air conditioners are manufactured in Adelaide and expertly designed to withstand year round weather extremes.

  • ActronAir Air Conditioning Logo

    For incredible home comfort, you want ActronAir. Ducted systems or wall hung splits, ActronAir air conditioning has the best residential cooling solutions. You'll never complain about the heat again.

  • Braemar Air Conditioning Logo

    Braemar has all your heating and cooling needs sorted. Evaporative cooling, ducted gas heating, space heaters, wall heaters, split systems and reverse cycle - Braemar has you covered year-round.

  • Breezair Air Conditioning Logo

    Are you after a market leader in evaporative cooling? You need Breezair. Breezair evaporative coolers are manufactured in Australia so you know you're getting cooling to stand the Aussie heat.

  • Celair Air Conditioning Logo

    Celair is a leader in ducted evaporative air conditioning with over 40 years of experience behind them. Manufactured right here in Australia, Celair heating and cooling supports local Australians too.

  • Coolair Air Conditioning Logo

    As an Australian owned and operated manufacturer, Coolair evaporative air conditioning makes a great high performance companion for anyone looking to escape the harsh heat of our great southern land.

  • Fujitsu Air Conditioning Logo

    Stay comfortable all summer long thanks to Fujitsu air conditioning. Fujitsu ducted air conditioning units are perfect for Aussie homes so when you need repairs or servicing, call Metropolitan.

  • Hitachi Air Conditioning Logo

    Are you ready to discover the incredible range of Hitachi air conditioners? We’re talking split systems, wall mounted, ducted heating and cooling and more. So plenty of options for achieving comfort.

  • Haier Air Conditioning Logo

    With over 30 years in the industry, Haier is known internationally for its energy efficient and smart heating and cooling solutions. Haier heating and cooling is just a tap away.

  • Kelvinator Air Air Conditioning Logo

    Australians have enjoyed Kelvinator's cooling reliability for over 80 years. Whether you have a Kelvinator window air conditioner or Kelvinator split system, Metropolitan is here to help 24/7.

  • Lennox Air Conditioning Logo

    Lennox is a globally recognised brand with a great range of energy-efficient HVAC systems. Choose a Lennox air conditioner when craving that desirable climate control and year-round comfort.

  • LG Air Conditioning Logo

    LG is a world leader in consumer electronics, and its air conditioners are no different. From smart split systems to energy efficient ducted air conditioning, LG air conditioning does it all.

  • Midea Air Conditioning Logo

    Midea is an Australian giant with an international reputation for quality split system air conditioning. You can also find portable coolers and window boxes among the Midea air conditioner range.

  • Mitsubishi Electric Air Conditioning Logo

    Mitsubishi Electric design supply premium residential air conditioners in Australia. Their sophisticated designs, including their sleek wall split system models, are built to offer long-term comfort.

  • Panasonic Air Conditioning Logo

    The latest and greatest Panasonic air conditioners go beyond heating and cooling with air purifying features for healthier breathing. Sounds good, doesn’t it?

  • Rinnai Air Conditioning Logo

    Rinnai is a trusted household name in all things heating and cooling. From the Rinnai gas heater to inverter splits and reverse cycle ducted systems, there's a Rinnai solution for every Aussie house.

  • Samsung Air Conditioning Logo

    Samsung Air Conditioning is known for its reliability and performance. These efficient climate systems are as highly regarded as Samsung’s TVs, home appliances and popular Galaxy smartphones.

  • Brivis Air Conditioning Logo

    Brivis by Rinnai has been a titan in the air conditioning game for 50 years. With an impressive heating and cooling system range, the Brivis name goes hand in hand with quality and longevity.

  • Carrier Air Conditioning Logo

    The Carrier air conditioning range is known for sustainability and affordable prices. As a leading Australian AC supplier, Carrier strives to improve the industry through innovative cooling solutions.

  • Kaden Air Conditioning Logo

    Simple solutions are the foundations of Kaden heating and cooling. Products like the Kaden split system are perfect for the ever changing Australian climate so you can always remain content at home.

  • NEC Air Air Conditioning Logo

    Beat the heat with a NEC split system. NEC has a heating and cooling solution that will keep you comfortable in all seasons. Experience superior energy efficient heating and cooling with NEC.

  • Sanyo Air Conditioning Logo

    Sanyo air conditioning models were known for providing trusted AC performance. Although Sanyo no longer operates, Metropolitan can still offer expert 24/7 service to your existing Sanyo system.

  • Sharp Air Air Conditioning Logo

    With over 100 years in the industry, Japan’s Sharp Air Conditioning is known for luxury products. Sharp air cons provide convenient and effective cooling performance, to deliver year round comfort.

  • Stadt Air Conditioning Logo

    STADT air conditioning is synonymous with high quality Australian owned ducted heating and cooling. For any STADT air conditioning service and repair, we are your Australian experts.

  • Vulcan Air Conditioning Logo

    When you're after a reliable Vulcan air conditioning service, you want Metropolitan. We're experts in Vulcan climate control, providing timely repairs and servicing for air conditioners new and old.

  • York Air Air Conditioning Logo

    For optimal year-round comfort from your AC unit, York is the name to know. Distributed by Bonaire, York air conditioners Australia offer superior AC solutions perfect for our Australian climate.

  • Toshiba Air Conditioning Logo

    Toshiba air conditioning makes use of innovative DC Hybrid Inverter technology which automatically provides high capacity heating and cooling when necessary and minimises running costs when it’s not.

  • TECO Air Conditioning Logo

    TECO has been heating and cooling Australian homes for over 30 years. With split systems, multi splits, window/wall air conditioners and ducted air conditioning, TECO has the whole home covered.

Metropolitan Air Conditioning Service Reviews Metropolitan Air Conditioning Service Reviews